Canon – Chris Flindt

REDEFINE ORDINARY

PROBLEM
Canon wanted to challenge dull snapshot photography
that is often taken with mobile cameras.

SOLUTION
We gave 20 influencers the new portable Canon M-Series and
made a film, which was anything but ordinary.

CLIENT: CANON NORDIC AGENCY: UNCLEGREY
ROLE: STRATEGY / CONCEPT

PROBLEM
Canon wanted to challenge dull snapshot photography
that is often taken with mobile cameras.

SOLUTION
We gave 20 influencers the new portable Canon M-Series and
made a film and that was everything else but ordinary.

CLIENT: CANON NORDIC AGENCY: UNCLEGREY
ROLE: STRATEGY / CONCEPT

PROBLEM
Canon wanted to challenge dull snapshot photography that is often taken with mobile phones.

SOLUTION
We gave 20 influencers the new portable Canon M-Series and made a film, which was anything but ordinary.

CLIENT: CANON NORDIC
AGENCY: UNCLEGREY
ROLE: STRATEGY / CONCEPT

#REDEFINEORDINARY
With the hashtag we tapped in to new artforms and cultures. The campaign boosted the Canon Nordic
Instagram account, and proved that the Canon M-Series as a powerful alternative to mobile photography.

#REDEFINEORDINARY
With the hashtag we tapped in to new artforms and cultures. The campaign boosted the Canon Nordic Instagram account, and proved that the Canon M-Series as a powerful alternative to mobile photography.

#REDEFINEORDINARY
With the hashtag we tapped in to new artforms and cultures. The campaign boosted the Canon Nordic Instagram account, and showed the Canon M-Series as a powerful alternative to mobile photography.

#REDEFINEORDINARY
With the hashtag we tapped in to new artforms and cultures. The campaign boosted the Canon Nordic Instagram account, and proved that the Canon M-Series as a powerful alternative to mobile photography.

#REDEFINEORDINARY
With the hashtag we tapped in to new artforms and cultures. The campaign boosted the Canon Nordic Instagram account and proved that the Canon M-Series is a powerful alternative to mobile photography.

Christoffer_Flindt_Canon_Art_Director_SOME_1

EDUTAINMENT
As a next we made 4 tutorials showcasing Canon M-Series important features such as; Perspective, Motion,
Light, and Connection to mobile device. The films was shared on Canons social media platforms, boosting the
Youtube, Facebook, and Instagram accounts.

EDUTAINMENT
As a next step of "Redefine Ordinary", we made 4 tutorials showcasing Canon M-Series important features such as; Perspective, Motion,
Light, and Connection to mobile device. The films was shared on Canons social media platforms, boosting Youtube, Facebook, and Instagram accounts.

EDUTAINMENT
As a next step of "Redefine Ordinary", we made 4 tutorials showcasing Canon M-Series
important features such as; Perspective, Motion, Light, and Connection to mobile device.
The films was shared on Canons social media platforms, boosting Youtube, Facebook, and Instagram accounts.

EDUTAINMENT
As a next step of "Redefine Ordinary", we made 4 tutorials showcasing Canon M-Series important features such as; Perspective, Motion, Light, and Connection to mobile device. The films was shared on Canons social media platforms, boosting Youtube, Facebook, and Instagram accounts.

EDUTAINMENT
As a next we made 4 tutorials showcasing Canon M-Series important features such as; Perspective, Motion, Light, and Connection to mobile device. The films was shared on Canons social media platforms, boosting the Youtube, Facebook, and Instagram accounts.